In advertisements featuring audiovisual presentations, where must the audio announcement or written display be located?

In advertisements featuring audiovisual presentations, the audio announcement or written display is required to be located at the beginning of the advertisement. This placement ensures that viewers receive crucial information upfront, setting the context and allowing them to understand the content of the advertisement from the outset. By positioning the announcement at the beginning, advertisers can effectively communicate key disclosures or points, which is particularly important in maintaining compliance with advertising regulations that require clarity and transparency.

Placing the announcement at the end does not serve its purpose effectively, as viewers may not retain the information after the advertisement has concluded. Similarly, putting it in the middle could disrupt the flow of the message and cause important information to be overlooked. Positioning it in a section dedicated to graphs and charts would also be ineffective, as it could lead to confusion and diminish the focus on the audiovisual elements that comprise the advertisement. Overall, starting with the announcement maximizes viewer comprehension and engagement right from the beginning.