Under license law, what must real estate advertising include?

In real estate advertising, including the company name or principal broker's name and status is essential as it ensures transparency and provides clarity to consumers regarding who is responsible for the advertisement. This requirement upholds the standards of ethical practice within the industry and helps potential clients identify the licensed professionals behind the ad. It fosters accountability and professionalism, which are critical components in building trust in real estate transactions.

While property features and social media links can be important for attracting interest and providing additional information, they do not satisfy the specific legal requirements set out in license law regarding the identification of the brokerage involved. Government regulations pertain to the broader legal framework but do not directly inform the specifics of what must be included in real estate advertising. Hence, the inclusion of the company or broker's name along with their status is a crucial legal obligation in real estate marketing practices.