What is it called when one agent represents a buyer and another represents a seller?

The term used when one agent represents a buyer and another agent represents a seller is designated agency. In this arrangement, the brokerage appoints specific agents to represent each party in the transaction, thereby allowing them to serve the buyer and seller separately while still being associated with the same brokerage. This setup helps to eliminate conflicts of interest and ensures that both parties receive individualized attention and representation tailored to their specific needs.

In contrast, dual agency involves a single agent representing both the buyer and the seller, which can be complex due to potential conflicts of interest. Exclusive agency typically refers to a type of listing agreement in which a seller gives one agent the exclusive right to market the property, but the seller can still find a buyer independently. Transaction brokerage is a more neutral role where the agent facilitates the transaction between the parties without a fiduciary relationship to either party.