What is required for a broker to legally market a property?

To legally market a property, a signed listing agreement is essential as it establishes a formal relationship between the broker and the property owner. This agreement authorizes the broker to act on behalf of the owner and sell or lease the property. Without this contractual agreement, any marketing efforts made by the broker could be considered unauthorized and potentially lead to legal repercussions. The listing agreement outlines the terms of the brokerage arrangement, including the commission structure, the duration of the agreement, and any specific marketing strategies to be employed.

While a client list, comprehensive marketing plan, and promotional budget may bolster a broker's ability to effectively market a property, they are not legally required to initiate the marketing process. The signed listing agreement is the foundational document that legitimizes the broker’s authority to represent the property in the market.