What is required for a licensee to legally advertise the sale or lease of real estate?

A licensee is required to have the owner's written consent to legally advertise the sale or lease of real estate. This requirement is in place to ensure that property owners have control over how their property is represented in the marketplace. Written consent serves as a formal acknowledgment from the owner that they agree to the terms of advertising, helping to protect both the owner's interests and the licensee's obligations under real estate laws and regulations.

Having only an oral agreement or a digital approval may create ambiguities or disputes over what was agreed upon, making written consent the most reliable and legally binding form of authorization. Public notice is not a substitute for the owner's consent, as it does not establish the licensee's right to market the property. Therefore, obtaining written consent ensures compliance with legal standards and fosters trust in the professional relationship between the licensee and the property owner.