What is required of licensees regarding advertising and owner consent?

Written consent is necessary for licensees in advertising because it ensures that the property owner has explicitly authorized the use of their property information in advertisements. This requirement is in place to protect the rights of property owners and to maintain professional integrity in real estate practices. By obtaining written consent, licensees can prevent misunderstandings or disputes regarding the use of the owner’s information and comply with legal regulations that govern advertising standards. This formal documentation serves as proof of the owner's agreement, giving the licensee clear authorization to promote the property while respecting the owner's rights.

In contrast to written consent, options such as verbal consent, the notion that consent is optional, or implied consent do not provide the same level of protection or clarity. Verbal agreements can be misinterpreted or forgotten, leading to potential conflicts. Meanwhile, suggesting that consent is optional undermines the importance of the owner's decision-making power regarding their property. Implied consent challenges the necessity for clear communication and documentation, which are critical in maintaining professionalism and accountability in the industry.