Which action is required for the use of any assumed advertising name?

The requirement for KREC registration of any assumed advertising name is rooted in the need for clear identification and accountability in real estate practices. An assumed advertising name, often referred to as a “trade name” or “fictitious name,” allows a real estate broker or agent to market their services under a name that differs from their legal name.

Registering this name with the Kentucky Real Estate Commission (KREC) ensures that consumers can easily identify who is providing real estate services and protects the integrity of the profession. This registration process helps prevent potential confusion and misrepresentation in the marketplace, reinforcing trust in real estate transactions. It is a regulatory measure designed to promote transparency and uphold standards within the industry.

While other actions, such as public announcements or client approvals, may be important in various contexts, they do not specifically fulfill the legal requirements associated with using an assumed advertising name. Therefore, registration with KREC is the essential step to ensure compliance with Kentucky real estate laws.